Frog2Frog creates a mutually beneficial ecosystem for everyone. Advertisers get interactive targeted ads that they can build in a few minutes; operators see increased revenue; end-users get discount, or even free, mobile services.
Although other services can easily be supported, the most popular and most profitable options for advertisers, operators and end-users are discounted SMS/MMS and voice. With these services operators can create an advertising channel that is MUCH larger than anything they could ever reach with WAP banners and internet-style ideas. Frog2Frog is conceived around MOBILE, not the internet.
We provide these benefits by offering building easily deployed, easy-to-use systems and providing an overall managed service rather than selling a technology platform. We won't plug it in and walk away. Ad effectiveness needs to be increased, the user experience needs to be optimised for local conditions, the service needs to be continually upgraded.

Although most operators want to create a strong position in the mobile advertising world, most operators don't want to use their own people on the continuous technology improvements and the daily operational issues associated with it. That's where we come in.
We help operators by taking the work away from them and providing an intelligent partner for them to use in creating ad supported mobile services. We take care of the operations and the analysis, the operator takes home the extra revenues, the advertiser gets an effective new contact channel, and the user gets good value service.
Frog2Frog offers advertisers variety, interactivity and flexibility in their ads, as well as EASY campaign development. Here are a few examples from the Swedish trial in 2005/2006, run on the free SMS channel. In addition, reporting can be done in great detail.
These ads can run on a very wide range of handsets.
The demo area is password protected.
If you're interested in trying the system, please email us and we'll send you the direct link and a userid/password.
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