PRODUCTS

Frog2Frog is an integrated solution that lets operators create ad supported mobile services quickly and easily.

We provide both the back-end ad serving solution and several innovative ways to get ads into the hand of the end-user, including USSD and J2ME in production systems today.

AD SERVER

Our ad server platform lets advertisers quickly and easily create, test, target and schedule their ad campaign, and also provides real-time reporting.
End-users see interactive advertising while they're already using their mobile phone to - for instance - send an SMS or make a voice call.

Operators can create a mobile advertising channel of unprecedented scale!

FIG 1. SERVER FUNCTIONALITY

Importantly, the interactive features of the ad-serving and ad-targeting platform let an advertisers create various interactive "calls to action". Not only can they build their brand with mobile advertsing, they can easily turn hits into buys. That's what makes ads effective. Finally, the reporting is available with more detail than most advertisers want!

Aside from ad-serving, our platform also controls all the end-user communication and user management functions for our two most popular ad supported services, with the server managing all the voice and SMS traffic and the interface with the host operator's network. You can create ad-sponsored services quickly and easily.

Maybe Free SMS is what you want? Maybe 50% discount SMS? How about free calls to fixed-line phones? Almost anything is possible. Working together with F2F and advertisers, operators can create a win-win-win.

End-users get free or cheap service, operators get increased revenue and user loyalty, and advertisers get targeted interactive ads delivered to a large population. It's Perfect!

HANDSET APPLICATIONS

We also have various handset clients that interact with the back end server and allow the end-user to take advantage of the Frog2Frog service, with voice and messaging clients being the most popular. We aim to make our client applications and interfaces small and to run on almost all Java capable handsets. Users don't need the latest & greatest handset to be able to see and interact with mobile ads.

The most common and successful applicatin is ad-funded SMS, with voice also popular. We can also put code into games, etc., altough the reach may be less.

Now, with our USSD platform you can run ad-supported services on all handsets back to 1995!

KEY SYSTEM FEATURES

Overall, Frog2Frog has several key features for operators and advertisers, as well as for the end user.

• 100% permission, every time!
• Easy & accurate targeting.
• Easy ad campaign creation.
• Feedback loop direct to advertiser.
• Interactive ads with "call-to-action" built in.
• Scale & Reach (100% of mobile users make voice calls: approx 90% use SMS)
• NO intrusive push advertising.
• Advertise when user already has his phone in his hand and is definitely looking at it.
• Integration with operator guarantees high service levels, high reach to end users.