NEWS

Frog2Frog is busy and lots is happening.

Since the start in 2004, we have developed and tested the service, including with a live trial in Sweden in 2005 and 2006 that gave us great insight into what works and what doesn't when we talk of mobile advertising.

APRIL 2008 - MOBILE MONDAY - DUSSELDORF

In April Hugh went to Dusseldorf - home of several mobile operators - and presented at the Mobile Monday event for "Messaging and Applications".

Basically our message was in two parts. First, SMS is THE mobile messaging application. It has been, it is, and it will be. Second, Vodafone CZ is doing something that appears very aggressive - giving away 300 SMS per day - until you see what other operators are doing!

There's a PDF version of the presentation here.

MARCH 2008 - INNOVATION PRIZES AT CEBIT

March also had a highlight, with Frog2Frog awarded an innovation prize at the internationally famous CEBIT Exhibition in Hannover. We picked up a Silver Award for innovation in Innovation Marketing from the European Multimedia Forum. Hans-Peter was at CEBIT and was presented with the award at CEBIT on March 4th.

It's nice to receive recognition at an event like CEBIT.

FEBRUARY 2008 - BARCELONA Mobile World Congress

This month we spent time and effort getting ready for the huge Mobile World Congress here in Barcelona. We were present as one of eight selected companies in the Catalan Government Pavillion, with a great central location. We were busy with plenty of operator interest, lots of press and VC attention, and we have lots of work to do to follow up.

As we said, if one third of the prospects move half as fast as we expect, we'll be busy!

OCTOBER 2007 - AMOBEE & Frog2Frog

Late in October the press release describing Amobee's cooperation with us went out on Business Wire. All the major media and mobile sites picked it up, which is nice.

We worked with Amobee on the Vodafone deployment and we could well work with them again. Let's see!

OCTOBER 2007 - THE ECONOMIST

Following on from the launch with Vodafone in Prague, The Economist did a piece on Mobile Advertising as being "The Next Big Thing", and mentioned our - and Vodafone's - SMS Gratis service for students.

It's a pity that they don't mention our company name, but I guess that Blyk and Vodafone have bigger PR budgets than we do.
- Read the article here (English).

SEPTEMBER 2007 - CZECH REPUBLIC

On Tuesday Sept 18th, Vodafone in the Czech Republic launched a new ad supported free SMS service, targeted as students. Frog2Frog is providing the core platform and service. More news soon!!

Vodafone has a website for the service. Warning, Vodafone's Czech branding is a little more risqué than you might expect!

Meantime, we still have other things we can't tell you about but where we hope to have similar news within a short time.

JULY 2007 - CONFIDENTIALITY CLAUSES

While we'd love to tell all our visitors all about our latest challenges, we can't, at least until they're made public. We hope to bring more news as soon as we can.

MAY 2007 - ONGOING INTEREST

Frog2Frog continues to meet and discuss possibilities with operators and advertisers, mostly across Europe. Interest in our ideas is very high, with the main features of interest being the potential reach for advertisers, the revenue increase for operators, and the simplicity, interactivity and compatibility of our ads. In addition, users love to hear that they could make calls and send SMS for free.

MARCH 2007 - NEW STRUCTURE

Frog2Frog is getting a new structure. After the recent purchase, Hans-Peter Kurz AB became owner of the Frog2Frog platform. Now, with the arrival of some new investors and with new management joining the team, we are creating a new company; Frog Mobile Services, with its corporate office in Barcelona and with offices in Stockholm and Barcelona. Hans-Peter Kurz will retain a large shareholding in the new company and Hans-Peter Kurz is remaining in the leadership team of the company.

FEBRUARY 2007 - PLATFORM LIVE AGAIN

The Frog2Frog platform is live again! After the recent management buy out and a brief interruption, the Frog2Frog service is active again. We are in discussion with a number of mobile operators about possible trials, hopefully then leading to commercial launches during 2007.

DECEMBER 2006 - MANAGEMENT BUY OUT

Grupo Meflur and Kurz AB have reached an agreement whereby Kurz AB will buy the intellectual property assets, software code and know-how of the Frog2Frog platform. The agreement is effective immediately. The intention is to allow the Frog2Frog platform to continue to receive the attention and investment it needs and which Grupo Meflur is unlikely to be able to provide in the near future. Hans-Peter Kurz, the former CEO of Frog2Frog and owner of Kurz AB, said "Frog2Frog is a fantastic system and Grupo Meflur was a key investor for a long time. We are sad to say goodbye to Grupo Meflur, but confident that the Frog2Frog service will now grow as never before." Key members of the team from the past, including Fredrik Wickström, are coming back on board to help bring the Frog platform into the future.

JANUARY 2006 - ADDITIONAL MEMBERS OF THE TEAM

Hugh Sheehy, formerly of Shell International, Cluster Consulting (now part of Mercer/Oliver Wyman) and Hewlett Packard, has agreed to join the Frog2Frog team, taking on leading roles in marketing and finance within the company. Hugh has many years of experience in the telecom industry, mostly in Europe and Asia. He has a Degree in Engineering from University College Dublin, and an MBA from INSEAD in Fontainebleau, France. He speaks several languages.

DECEMBER 2005 - CONFERENCE

Frog2Frog will be one of the main exhibitors at the IIR Telecoms conference in Cannes, a conference that discusses how new services and partnerships can increase ARPU of MNO and MVNOs in Europe. "We are glad to take this opportunity to talk to the European telecom market" says Hans-Peter Kurz, CEO Frog2Frog.

OCTOBER 2005 - 37% TRAFFIC AND USER GROWTH IN ONE MONTH

"We experienced a fantastic autumn" states Daniel Björding, CMO Frog2Frog. During the period Sept 15th to Oct 15th 2005, the Frog2Frog platform had a dramatic increase in traffic and users. The amount of active users increased by 37%. It is especially impressive that this growth has been solely achieved by "mouth to mouth, invite your friend functionality", without any TV or Internet advertising.

Mr Björding further states: "We ourselves were impressed and surprised by this zero advertising growth, it is far beyond our most optimistic expectations. Later this year we will launch some new exciting features that should secure user and traffic growth."

SEPTEMBER 2005 - PRESS RELEASE

The Frog2Frog trial switches over to become solely advertising financed. The updated price list is 1 kr bonus for each SMS sent from Frog to Frog and 0,49 kr costs for each SMS sent from Frog to "nonfrog". An immediate increase in the number of end users can be seen as a response to this change.
- Read the press release here (Swedish).

SEPTEMBER 2005 - TEST USERS LIKE IT

Swedish test-users finalize the "Beta Trial Tests" of the advertising platform including the Frog2Frog bonus concept. The results are promising: Only a minor part of interviewed users have negative comments about the interruption of two adverts per SMS. The bulk of users were neither annoyed nor did they report any negative experiences with the mobile adverts.

SEPTEMBER 2005 - SWEDISH MEDIA

National and International Press discovers the innovative future proof Frog2Frog concept.
- Read the Realtid.se Article here (Swedish).

SEPTEMBER 2005 - AD PLATFORM LAUNCHED

"A milestone in the history of mobile advertising and M-commerce" says Hans-Peter Kurz, CEO of Frog2Frog. The official launch of the Frog2Frog advertising platform took place 11.22AM. From now on, each Frog2Frog user sees two adverts per SMS sent from his mobile. Users receive money once they send SMS. This money can be spent on advertisers' products and therefore shape a genuine interest in the shown adverts and products.

AUGUST 2005 - FIRST AD BUYERS

The first shops in the Stockholm area buy Frog2Frog advertising. The sales price is based on viewed advert within a special target group. Buyers receive a detailed report that shows what consumer has seen at what time and what kind of advert. Further more the design of an advert does not require third party designers. It is web based and can be directly uploaded by the buyer.

JULY 2005 - CO-OPERATION WITH SVARET

Frog2Frog signs a letter of intent with Svaret. Frog2Frog and the sales company Svaret have signed a letter of intent earlier today. Svaret is a sales organization that specializes in helping small and medium size businesses to receive increased attention in medias such as the internet. Frog2Frog SMS advertising is a new media channel that helps small businesses to receive direct consumer and B2B attention.

JULY 2005 - CMO POSITIVELY SURPRISED

Average user age higher than expected. Frog2Frog and associated parties were taken by surprise to discover that the 50% median of the Frog2Frog user age is 22,3 years old. This is app. five years older than the internal marketing forecasts. There is no clear reason for this positive surprise says Daniel Björding, Chief Marketing Officer at Frog2Frog.

JUNE 2005 - SMALL MARKET... BIG GROWTH

Impressive 337% user growth during June! The latest added functionality and improvements, combined with an Internet marketing campaign, pay off with a rapid increase in new users on the Frog2Frog SMS platform.

APRIL 2005 - MMS ADDED

MMS functionality is added to Frog2Frog Sweden. The platform and almost all J2ME mobile terminals are able to receive pictures that are sent either from an mobile or from the website. MMS is the first step of various functionality enhancements that will be added during the coming months.

FEBRUARY 2005 - PLATFORM LAUNCH

Frog2Frog platform is launched in Sweden. End users start to download and are now able to SMS for GPRS costs only.

DECEMBER 2004 - GROUP MEFLUR BUYS MAJORITY IN Frog2Frog

Grupo Meflur buys the complete platform and takes responsibility for all future activities. The newly established company Frog2Frog, becomes the third SMS commitment of Grupo Meflur. The synergy effects within Grupo Meflur exist on both R&D as well as marketing activities.

OCTOBER 2004 - IS THERE A MARKET FOR AD-SUPPORTED SMS?

Online investigation of the German SMS market. Detailed interviews of 20 target group heavy SMS users. The result is very positive. End users within the target group are quite price sensitive and open towards commercials.

OCTOBER 2004 - GROWING PERSONNEL

Enforcement of the Swedish IT team. The R&D team has grown now to six dedicated five full time members.

SEPTEMBER 2004 - INVESTIGATION

Market investigation: Interviews with Swedish target group about a SMS advertising concept.

AUGUST 2004 - JAVA PLATFORM

J2ME gains momentum with the success of the K700 mobile in the European market.

MARCH 2004 - JAVA PLATFORM

CeBIT in Hanover has once again shown that Symbian is leading over Microsoft. Further more it shows that J2ME is positively effected with the rapid growth of the mobile content market.

FEBRUARY 2004 - TEAMING UP

The first programing team for a J2ME/GPRS platform is formed in an start up office environment in central Stockholm. Previous consulting contracts in Spain, Germany and Sweden are not effected by this start.

MARCH 2003 - THE IDEA

CeBIT in Hanover. With the launch of mass market Symbian mobile phones, various suppliers and application win momentum. Hans-Peter Kurz outlines the first ideas towards a J2ME based platform that enables end users to communicate reliably with a plug&play experience.