
Apart from using Frog2Frog for advertising, it can - and should - also be used to encourage better-off mobile users to think of less fortunate people around the world.
During the Swedish trial, Frog2Frog used the platform to support small charities in India, creating a communication loop between donors and the aid recipients. Our interactive platform and our simple payment method allowed people to make donations direct to the charity, making Frog2Frog an effective and simple way of getting help to those in need. This can be a very effective means of raising money for good causes and for keeping donors in contact with where their money is spent.
While the Frog2Frog system allows operators to create an ad channel with very predictable inventory, there will always be spaces that have not been sold and there will always be a chance to decide not to sell some ad space and to decide to do something else. So, let's not just sell more products; let's try to do some good for the world, even if it's only a little.
See some examples of how the Frog2Frog platform can be used in the presentation below. Remember, mobile has been a great force of good in the world. Mobile advertising can add to the benefits. Let's make it happen.
mobilefundraiser-1b.pdf (1.07 MB)
Frog2Frog offers advertisers variety, interactivity and flexibility in their ads, as well as EASY campaign development. Here are a few examples from the Swedish trial in 2005/2006, run on the free SMS channel. In addition, reporting can be done in great detail.
These ads can run on a very wide range of handsets.
